As Director, Marketing and Communications, Laura develops and executes effective strategies for external and internal communications, ensuring that messages are aligned with Util-Assist’s mission to “simplify solutions.”
Laura heads up a team that is integral to all consulting projects. The team develops business cases for smart grid technologies, transforms utility business and technical requirements into requests for proposals (RFPs) and works with utilities to re-engineer business processes to keep pace with industry changes. Laura also oversees corporate branding, marketing collateral and website development.
Laura possesses a varied background that allows her to see the big picture while never losing sight of the details. Prior to joining Util-Assist, she worked at software companies and consulting firms and held management positions in project management, writing and publishing, and quality assurance. Laura holds a bachelor’s degree in English and a master’s degree in library and information science from the University of Toronto.