John Forsyth

As Util-Assist’s Director of Sales for Canada, John offers a wealth of experience from his over 30 years in the utility industry. He is a proven sales executive, with a history of success in selling high-value, long-term technology services and solutions to the utility industry.

John has led sales and business development efforts for technology-based solutions and services with respect to grid modernization, smart meters, meter data management, smart cities, customer experience and distributed energy resources.

John has also played strategic roles in marketing, sales strategy, proposal development, and negotiating and closing deals with utilities across North America. With more than 15 years in senior management positions at various Ontario utilities, John has a solid understanding of internal utility operations and the challenges utilities face as the industry evolves.